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How to create the best Social Media ads for your brand

It's not a surprise that the Meta algorithms dictate what we see on Instagram and Facebook, so if we can't beat it, we must join it.

hands typing on a computer

Have you ever noticed that roughly one in four posts you see while scrolling Instagram are paid ads? Crazy, huh? So, clearly, we need to allocate a budget for targeted ads and boosted posts because they are modern-day advertising method.


But how do you know what social media ads to make for your brand, and where do you start? That's where we come in to help!


Questions to ask yourself when considering using social media ads:


Who is your target market?


Now, put yourself in the shoes of your ideal clientele. In this headspace, go into your Instagram feed.


Did you notice that roughly 1 in 4 posts is an ad?

phone, flower, hat




The second set of Questions to ask yourself:


Which ones do you stop and notice? Why?

Which ones do you click for more info, and why?

If you click and go into the Instagram shop but don't make a purchase, why?

If you click and go into the shop and head to the website for more info, why?

If you still don't purchase, why?



It would be best if you did your research so you aren't running blind.


Now, once you know what you should do, you need to hire someone to create your content. Anything a creator makes can be used for something, even if it doesn't make sense for ads.



To test out an ad, you can try three styles:


1. A carousel of images featuring one style of product. Use a professional product image, a still-life image of the product with an in-store or unique backdrop, and some photos of the product being used in everyday life. You can also incorporate some minimal text into images to showcase some vital defining factors as well as offer a CTA (call-to-action)


2. A slideshow of photos with text. The images should correlate to tell a story. Remember to include a CTA!


3. A video: Find a song that will work for ads; this means original content or something you can license. Make it short and punchy with a story. Include a CTA at the beginning and end. Don't forget the first couple seconds are the most important to get people to keep watching


Test these three styles on friends and family that fit your target market. Which do they prefer? If there is a clear winner, test this as your first ad in Meta.


Don't forget to define your target audience in Meta so that the right people see your ad. If there isn't a clear winner, you can try all three for minimal days and cash amounts and see which one does the best. Whichever does the best, you can run again with a longer time and cash commitment.


Don't forget that you'll need to do different sizing for each format you want to share an ad to. Meta will give you the dimensions to resize your chosen ad accordingly.


Questions? Contact us today for a preliminary and FREE exploration call to get you started on your brand strategy, OR book us as your remote branding coach today!


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