Content Creation That Connects + Converts
Strategic photo and video shoots for brands that want content with purpose.
Your visuals need to attract the right audience, communicate your values, and support real business goals.
At PlanIt Branding, we create intentional photo and video content rooted in strategy, analytics, and your target market.
Every shoot is designed to serve a purpose, whether that is building brand trust, increasing conversions, supporting social media growth, or launching something new.
Who Is This For
This service is designed for businesses that:
• Want content, plus a strategy that aligns with their brand values and sustainability goals
• Need visuals for websites, social media, campaigns, and promotions because DIY is not elevating your brand
• Are tired of guessing what kind of content will perform
• Care about quality, consistency, and long-term brand growth, and are struggling with each
“Inspired, intuitive, and an incredible photographer, Alex takes a bird's-eye view and expands out to places we only imagined in our heads. Alex has been instrumental in developing a marketing and content strategy catered to small business needing to stand out from the crowd. We consider ourselves fortunate to be working with her and you will too.” Blaine Kulser, Ua Hawaii
PlanIt Branding Business Coaching
Built for Performance
We create assets that are optimized for:
Websites, including online shops
Instagram, TikTok, and other platforms
Email marketing
Brand collaborations and promotions
Digital or print ads
Your final content is delivered with use in mind.
What Can it Include?
Creative direction & mood boards
Brand photoshoots
Short-form video content (horizontal and/or vertical)
Campaign visuals
Content optimized for multiple platforms
Usage Guidance
All content plans are customized based on your needs, timeline, and goals.
Strategy-led content creation Process:
Before we ever shoot, we define:
Your goals for the content
Your target audience and platforms
Content performance based on analytics
Where this content fits into your broader marketing strategy
We capture content that feels natural, human, and aligned with your brand.
We prioritize:
• Thoughtful production over excess
• Local collaboration when possible
• Content that supports meaningful engagement
• Visual storytelling that reflects real people and real impact
Your content should represent what your brand stands for, not just what it sells.
Sustainability + Values
At PlanIt, great content isn't just about beautiful imagery, it's about visuals that work. We use analytics and performance data to inform creative decisions, so every photo and video we produce is built to connect with the right audience at the right moment. And because we're rooted in Hawaiʻi, everything we do is guided by a commitment to sustainable business practices, supporting local, and showing up for the community that shows up for us.
How we Shoot Differently
How this Fits into Your Brand
Content creation works best when it is integrated, not isolated.
This service can stand alone or be paired with:
• Brand and website design
• Social media strategy and management
• Brand promotions and collaborations
• Coaching and consulting
Our Content Services
From DSLR photos to phone photos, DSLR video to iPhone Pro footage, with add-on services like drone and underwater photo and/or video!
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These short sessions are designed to give you as much content as possible, rather than focusing on very specific shots you might need. Think lifestyle content, movement based, multiple models, content to spread over your socials or use as a flyer over time. Compliment this with Iphone video clips for no added fee!
edited photos are included
edited video is not included
edited social media posts (tik toks/reels/stylized Canva posts, etc.) are not included
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These sessions always include a preplanned and pre-approved mood board, incorporation of props or styling if needed, use of models (the cost of models may or may not be included), and can include additional brands to expand collaboration and visibility potential. Following mood boards to get specific looks, plus tons of additional frames in the moment. Can include iPhone video at no additional fee. This is designed for those with a whole collection to showcase or a brand needing content for. a variety of sources (social, web, email, ads, etc.), or a brand that has just gone through. a redesign or relaunch, and needs a ton of new content. Can also include drone or underwater equipment for no added fee, but the length of time required will lessen the total deliverables. The client can choose if they want the focus to be more on the photo or the video, and no added fee for DSLR video.
edited photos are included
keep in mind the more equipment incorporated, the fewer total deliverables, BUT the more variety
option for discounted fees to have edited Instagram reels, YouTube shorts, or horizontal videos, etc. - please specify desired deliverables when inquiring
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Booking a consistent content package is your best deal economically and allows for more frequency, more variety, and more opportunities to capitalize on trends, holidays, collaborations, and more!
Based on where you need content the most and when, we work together to customize an ongoing content package that best suits your brand goals and needs! Pricing TBD based on needs.
* Inquire about our first-time client discounts!
