The Women of PlanIt Branding
We build ethical brands that inspire trust, spark change, and grow with purpose.
PlanIt Branding is a women-led, remote agency offering ethical marketing services and eco-conscious branding for mission-driven businesses. Our team exists to amplify brands that care — about people, planet, and long-term impact.
We don’t believe in shortcuts, trends, or greenwashing.
Instead, we craft thoughtful strategies rooted in transparency, creativity, and real connection — helping your business thrive while staying true to your values.
From content creation to brand development, everything we do is built around one mission:
To help good brands grow through bold storytelling, sustainable practices, and marketing that matters.
If you’re looking for impact marketing and branding without greenwashing, you’re in the right place.
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Founder. Director of Marketing Strategy + Sustainability
Alex brings 15+ years of media production and marketing skills designed to increase brand awareness, infuse marketing strategies, and incorporate sustainable business practices.
She is a graduate from University of Colorado, Boulder in marketing and digital media. Born and raised in Maryland, she has spent most of her adult life traveling to create content and experience different cultures- all of which translates into her communication and working styles.
With skills in photography, videography, strategy, and writing, Alex works with her clients from the initial step to design, execute, and finalize her media projects. Alex combines strategic marketing with artistic media and has worked with small-scale and world-recognized international brands, as well as in political and non-profit marketing and media production.
Her process is personal and organic, learning about the client and their need, then making suggestions based upon the client's goal and her artistic vision. She is up for any challenge and is available for any stage in a business's life- from inception to finishing touches.
Alex's passion for helping the environment and inspiring sustainability around her is present in all aspects of her life. She believes in the mission of PlanIt and simultaneously runs Kahana Foundation, in order to provide free environmental education to anyone who wants to learn. She also loves hiking, yoga, cooking, reading, climbing, surfing, and traveling!
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Design Director
Jessie Brady is a graphic designer and photographer, originally from California and now residing in the beautiful state of Hawaii. Jessie is a proud alumna of Chapman University, where she earned her degree in Film Production.
With her extensive experience in the field, Jessie has developed a keen eye for detail and a deep understanding of the importance of storytelling in her work. Her ability to create stunning visuals that capture the essence of her clients' brands has earned her a reputation as a reliable and talented designer and photographer.
Beyond her professional pursuits, Jessie is passionate about achieving a healthy work-life balance, as she believes that taking care of oneself is essential to being able to give back to others and accomplish creative goals. Living in Hawaii provides Jessie with the perfect backdrop to pursue this balance, as she can immerse herself in the island's natural beauty and engage in volunteer work, particularly in the yoga community where she conducts Sound Baths to help people find balance and peace in their lives. With her diverse background and ability to create stunning visuals, Jessie is known for her reliability and talent, making her an asset to any project or team she works with.
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Lead Web Designer
Lowell has more than a decade of experience in SEO, email marketing, and analytics, allowing her to bring a data-driven approach to website development, but ultimately her passion for user experience (UX) is what guides her website consulting and design strategy.
Lowell Burton is a UX designer and front-end web developer. She works closely with clients to understand their business goals and unique pain points in order to create custom websites that will improve brand awareness and generate leads.
As a Shopify Partner, her speciality is building beautiful and effective e-commerce sites that are easy for clients to manage and maintain, but she also develops websites in static HTML format or in popular content management systems like Wordpress.
Lowell works closely with the branding and marketing experts at PlanIt to create a cohesive online presence for brands, and even offers additional training options for companies that prefer to self-manage their websites.
We can help.
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Through coaching or consulting, we can support your business journey.
Expand your potential
Invest in yourself and become the brand you dream to be.
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Utilizing Marketing Analysis for Sustainable Strategies
~ 70% of Gen Z and Millenials trust a brand after they conduct their own research.
We ensure that our clients provide potential customers with the information needed to investigate.
At PlanIt Branding, we understand the importance of transparency in building brand trust. We help our clients achieve this by integrating valuable social proof and encouraging customer allegiance.
81% of buyers seeking CPG conduct web and social media research before purchasing.
At PlanIt Branding, we recognize the significant role of professionally planned websites and social media accounts in marketing and customer communication.
We help our clients leverage these platforms to engage with potential and current customers, regardless of whether the business has an e-commerce component.
79% of CPG buyers shop online and in-store.
Sustainably-minded shoppers primarily purchase online. When those customers shop in-store, they prefer an elevated buying experience from trustworthy brands that align with their ethos.
We work with our clients to communicate environmental and social values across all shopping channels including content, packaging, messaging strategy, collaborations, and promotional campaigns.