Content Creation That Connects + Converts
Strategic photo and video shoots for brands that want content with purpose.
Your visuals need to attract the right audience, communicate your values, and support real business goals.
At PlanIt Branding, we create intentional photo and video content rooted in strategy, analytics, and your target market.
Every shoot is designed to serve a purpose, whether that is building brand trust, increasing conversions, supporting social media growth, or launching something new.
Who Is This For
This service is designed for businesses that:
• Want content, plus a strategy that aligns with their brand values and sustainability goals
• Need visuals for websites, social media, campaigns, and promotions because DIY is not elevating your brand
• Are tired of guessing what kind of content will perform
• Care about quality, consistency, and long-term brand growth, and are struggling with each
“Inspired, intuitive, and an incredible photographer, Alex takes a bird's-eye view and expands out to places we only imagined in our heads. Alex has been instrumental in developing a marketing and content strategy catered to small business needing to stand out from the crowd. We consider ourselves fortunate to be working with her and you will too.” Blaine Kulser, Ua Hawaii
PlanIt Branding Business Coaching
Built for Performance
We create assets that are optimized for:
Websites, including online shops
Instagram, TikTok, and other platforms
Email marketing
Brand collaborations and promotions
Digital or print ads
Your final content is delivered with use in mind.
What Can it Include?
Creative direction & mood boards
Brand photoshoots
Short-form video content (horizontal and/or vertical)
Campaign visuals
Content optimized for multiple platforms
Usage Guidance
All content plans are customized based on your needs, timeline, and goals.
Strategy-led content creation Process:
Before we ever shoot, we define:
Your goals for the content
Your target audience and platforms
Content performance based on analytics
Where this content fits into your broader marketing strategy
We capture content that feels natural, human, and aligned with your brand.
We prioritize:
• Thoughtful production over excess
• Local collaboration when possible
• Content that supports meaningful engagement
• Visual storytelling that reflects real people and real impact
Your content should represent what your brand stands for, not just what it sells.
Sustainability + Values
How this Fits into Your Brand
Content creation works best when it is integrated, not isolated.
This service can stand alone or be paired with:
• Brand and website design
• Social media strategy and management
• Brand promotions and collaborations
• Coaching and consulting
