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Owning Our Impact: How PlanIt Branding is Making A Green Website, One Tree at a Time


At PlanIt Branding, we understand that even the digital world casts a shadow. A recent study by the World Resources Institute found that the average American generates a significant amount of carbon dioxide equivalent (CO2e) annually, and a surprising portion of that can be traced back to our workplaces. Here at PlanIt, we take responsibility for our environmental footprint seriously. We know every business contributes to carbon emissions and are committed to action. This blog will uncover the steps we are taking towards a sustainable future and a green website.


Knowledge is Power: Measuring Our Carbon Footprint to Create a Green Website


The first step towards a more sustainable future is understanding our current impact. That's why we've implemented a carbon calculator, a powerful tool that helps us quantify the daily emissions generated by our operations. This allows us to identify areas for improvement and track our progress over time.


green business digital nomad

Demystifying the Digital Footprint: Websites and Beyond


In today's digital age, our online presence is an undeniable extension of ourselves and our businesses. But, what many don't realize is that even websites, those seemingly weightless spaces, leave an environmental footprint. Every website visit consumes energy – from powering servers to transmitting data.


The good news is that you can take control just like PlanIt Branding! Website carbon calculators are readily available, offering valuable insights into your online impact. These tools analyze page size, server efficiency, and traffic volume to provide an estimated CO2 emission figure. While online businesses like ours might not have a physical product footprint, every interaction on our website, every email sent, and every piece of content uploaded contributes to our digital impact.


Here are a couple of Carbon Calculators we recommend:


Website Carbon Calculators

Website Carbon Calculator by Website Carbon: https://www.websitecarbon.com/

  • This calculator focuses explicitly on the environmental impact of websites. It analyzes page size, images, and traffic to estimate your website's CO2 emissions.

The Green Grid Calculator: https://www.thegreengrid.org/

  • This calculator, offered by The Green Grid, a global consortium focused on data center sustainability, allows you to estimate the carbon footprint of your website and data center operations.

General Carbon Footprint Calculators

The Environmental Protection Agency (EPA) Carbon Footprint Calculator https://www3.epa.gov/carbon-footprint-calculator/

  • This calculator, provided by the US EPA, is an excellent option for estimating your overall carbon footprint. It encompasses factors like home energy use, transportation, and even food choices.

WWF Footprint Calculator https://footprint.wwf.org.uk/

  • Offered by the World Wildlife Fund (WWF), this calculator estimates your footprint and provides tips for reducing your environmental impact across various aspects of your life.

It's essential to choose a calculator that aligns with your specific needs. Website carbon calculators are ideal for understanding your website's impact, while general carbon footprint calculators provide a broader perspective on your overall environmental footprint.


A Call to Action for Online Businesses

We urge all online businesses to examine their environmental impact more deeply. Like PlanIt Branding, fantastic companies and apps are dedicated to comprehensive sustainability audits. These audits go beyond websites, considering factors like office energy use, employee commutes, and supply chain impact. While a full audit can be complex, it's an invaluable step toward understanding your business's environmental footprint.


Planting Trees for a Greener Future

At PlanIt Branding, minimizing our impact starts with awareness, but it doesn't stop there. We're actively seeking solutions to reduce our digital footprint while taking concrete steps to offset our emissions.

That's why we're thrilled to announce our partnership with One Tree Planted, a fantastic organization dedicated to global reforestation efforts!

one tree planted

Starting in 2025, we'll incorporate a small environmental fee (between $1 and $5) into our client contracts. This fee directly translates to planting trees – one tree is planted for every dollar collected. But here's the exciting part: we'll be matching every tree planted by our clients!


one tree planted trees

Why Choose PlanIt Branding?


By choosing PlanIt Branding, you're automatically contributing to reforestation efforts.


We'll diligently track these metrics and provide annual reports to our clients, highlighting the positive environmental impact achieved through our collaboration. Additionally, we'll share company-wide tree-planting totals, showcasing the collective effort towards a greener future. This initiative commences with all contracts signed from 2025 onwards.


We believe transparency and action are crucial to creating a more sustainable digital landscape. By working together, PlanIt Branding and our clients can make a real difference – one website, one tree at a time. Join us on this journey towards a greener web!

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